Fiorenza armchair

In a fifties’ Pirelli advertisement the Fiorenza armchair, designed by Franco Albini in 1952, was used as an image of foam rubber’s potential, which fits like a glove and at that time was the most technologically advanced material used in upholstered furniture.

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Arflex

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In 1947 Carlo Barassi, engineer of Pirelli, together with Renato Teani, in the financial dpt. of Pirelli, Pio Reggiani and Aldo Bai, founded the company Ar-flex (flexible furniture), that became later Arflex. They worked together with a young...

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