Studio Italia

17/04/2019

Poltrona Frau - Connecting Experiences. Connecting Experiences is the new concept of the Poltrona Frau collection at the 2019 Salone del Mobile. A strong design concept, almost provocative in a modern world characterized by fast, contradictory and fleeting stimulus, that often overlap and merge on the surface. With Connecting Experiences, Poltrona Frau underlines its vocation for developing lasting relationships between products and people. Relationships built on knowledge, culture, understanding and the ability to recognize and choose the things that best fit with our most intimate and authentic modus operandi. In a word, experience. A concept founded on time, commitment, passion. On the part of the company and its designers, who come from all over the world but are faithful to a design culture that explores new forms and territories while remaining loyal to the values of the brand. Or rather, that envisages products which never sacrifice comfort and functionality for pure design and which, above all, are able to coexist in perfect harmony, creating stylish contemporary environments where people will feel at home for years to come. Timeless items, like the reissues of great design classics. First and foremost the famous 1919 armchair, a Poltrona Frau icon with its classic forms and exquisite capitonné processing. The 2019 is released to celebrate its centenary. Roberto Lazzeroni worked together with the Poltrona Frau Style & Design Centre to revisit its proportions and complete it with the Glenn footrest-bench to make it even more comfortable. Also new for this year is the reissue of the freestanding Turner swivel bookcase which, created by legendary architect and designer Gianfranco Frattini in 1963, is still a beacon of originality and innovation today. And what can we say about Billie and Dizzy, the rugs based on two original designs by ingenious Swiss graphic designer and artist Max Huber? The perfect balance between Bauhaus rigor and the syncopated rhythms of jazz, they exude modernity and compositional elegance. But Poltrona Frau is more than just historic reissues: the many original new products presented by the company remain faithful to the same philosophy. Like the Get Back seating system by Ludovica and Roberto Palomba, a welcoming space painstakingly designed down to the finest of details and informal only in appearance. A haven of relaxation every evening. Or the Martha armchair by Roberto Lazzeroni which, with its open and sinuous lines, achieves the difficult task of combining comfort and lightness. In the Rips vase-sculpture by Carina Seth Andersson, the minimalism of the Nordic design merges harmoniously with the material lightness of the glass blown by Venetian masters. Meanwhile, new interpretations of contemporary luxury are expressed by GamFratesi’s Coupé, a bed which, as its name and aerodynamic lines suggest, pays homage to the classic padded elegance of the great sports cars. And by the Grant system of poufs, designed by Tristan Auer in different configurations, inspired by an ironic and faintly nostalgic blend of retro touches that evoke a stylistic and existential golden age. And it is this desire to create a lasting dialogue, a subtle and secret bond between people, spaces and things, that represents the true strength and uniqueness of Poltrona Frau. Connecting Experiences encapsulates this ability to combine personal experiences, cultures and interests and