Flexform
An identity of total Italian value. A totally Italian success story. A single country, Italy, where products are “thought & made.” A single production plant, in Meda, where everything is produced with the most local resources possible. Everything is Made in Italy, everything is Made in Meda.
“We have kept faith with our identity with tenacity and determination, and we have been able to make a name even in faraway lands. The interaction with different cultural models has undoubtedly enriched us, stimulating our desire to be open to new things. But our production philosophy has not been influenced. People love us because we are Made in Italy and because we offer products that are an alchemical distillate of elegance, comfort and aplomb. That is what is expected of us. And that is what we continue to give our clients, because it is in our DNA, and therefore comes effortlessly.”
“Flexform is a Made in Italy company also in the choice of the craftsmen who work on our production. Our sofas, our furnishings require great know-how, that “knowledge in the hands” that is required to make a product of such high manufacturing quality. The Brianza district in which we operate is a special territory for the world of furnishings, filled with specialized craftsmen who possess the necessary expertise, skills passed down from one generation to the next, making the products unique and inimitable.”
The safeguarding of Made in Italy also depends on the supply chain. Leather, fabrics, woods, metals, upholstery materials are selected with the most severe criteria. Since Flexform is world famous for its sofas with soft, large cushions, representing its stylistic signature, great care goes into the quality of the feathers and down they contain. These materials bring precious lightness, warmth and softness, and are of guaranteed, certified origin. The world wants Italian things. Italian design stands out for the lifestyle it suggests, for expertise and intellectual honesty. While the excellence of the products has to do with manufacturing quality, it is equally true that the great competitive advantage of Italy is beauty. And beauty generates beauty, as in the evolution of the Flexform collections. Beauty lasts in time and never goes out of style. This is the Italian style of Flexform. Light, measured, aimed at a market not driven by mere necessity, but by the desire an object is able to attract.
